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Brand SetupKey Themes & Topics to Avoid

Key Themes & Topics to Avoid

📖 3 min read

Key Themes (Topics to Emphasize)

These are the messages you want to consistently reinforce in your content.

How to Choose Key Themes

  • What benefits do you offer?
  • What transformation do you provide?
  • What makes you different?
  • What do you want people to remember?

Example Key Themes:

"Save time on content creation, AI that actually sounds like YOU, competitor intelligence without the creepy vibes, work smarter not harder, consistency without burnout, from content chaos to content clarity, your brand voice amplified, stop scrolling for inspiration start creating, the unfair advantage for small businesses"

Topics to Avoid

Tell the AI what NOT to include in your content.

Common Topics to Avoid:

  • Negative competitor bashing
  • Political or controversial topics
  • Overpromising or "get rich quick" vibes
  • Spam or clickbait language
  • Corporate jargon
  • Anything that doesn't match your values

Example Topics to Avoid:

"Negative competitor bashing, overpromising results or get rich quick vibes, political or controversial topics, anything that sounds like spam or clickbait, making users feel dumb for not using AI, corporate jargon or buzzwords, fake urgency or manipulation tactics"

💡 Tip: Being specific about what to avoid is just as important as what to include. It prevents off-brand content.
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