Why Target Audience Matters
The AI uses your target audience to:
- Choose the right language and references
- Address the right pain points
- Use appropriate platforms and hashtags
- Create content that resonates
What to Include
Demographics
Age range, profession, business size
Example: "People aged 25-45, solopreneurs and small business owners"
Roles & Titles
What do they do?
Example: "Social media managers, marketing agencies, coaches, consultants, e-commerce owners"
Pain Points
What problems do they face?
Example: "Busy founders who know content matters but hate creating it. Struggling with consistency."
Where They Hang Out
Which platforms are they active on?
Example: "Active on Instagram, LinkedIn, and Twitter"
Full Example
"Solopreneurs and small business owners who handle their own marketing. Social media managers juggling multiple clients. Marketing agencies looking to scale content production. Real estate agents, coaches, consultants who need consistent content. E-commerce brand owners. Busy founders who know content matters but hate creating it. People aged 25-45 who are active on Instagram, LinkedIn, Twitter."