Brand SetupBrand Voice Description

Brand Voice Description

📖 4 min read

What is Brand Voice?

Your brand voice is how your brand speaks. It's the personality that comes through in every piece of content you create.

SocialPedia AI uses your brand voice description to generate content that sounds authentically like YOU - not generic AI text.

How to Write a Great Brand Voice Description

Include These Elements:

1. Personality Traits

How would you describe your brand as a person?

Example: "We're like that friend who's always ahead of trends but never makes you feel behind. Witty, supportive, and a little sassy."

2. Tone

Professional? Casual? Playful? Authoritative?

Example: "Our tone is playful and confident - we use humor but never at anyone's expense."

3. Language Style

Do you use slang? Emojis? Industry jargon?

Example: "We use Gen-Z language and emojis freely. We say 'vibe' and 'bestie' unironically. We avoid corporate buzzwords."

4. Relationship with Audience

How do you relate to your customers?

Example: "We're the expert friend, not the distant guru. We've been in their shoes and we GET their struggles."

Full Example

"SocialPedia AI is your witty, slightly sassy AI bestie that makes social media feel effortless. We speak like that one friend who's always ahead of trends but never makes you feel behind. Our tone is playful, confident, and relatable - we use Gen-Z humor and pop culture references without trying too hard. We celebrate small wins, call out the struggle of content creation (because we GET IT), and position ourselves as the secret weapon every busy entrepreneur needs. We're not corporate, we're not boring, and we definitely use emojis. We make AI feel human, approachable, and fun."

⚠️ Common Mistakes

Too vague: "We're professional and friendly" - this doesn't give the AI enough to work with
Too short: One sentence isn't enough detail
Contradictory: "We're formal but also super casual" - pick a direction

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